Students don’t tend to care enough about business

With regards to business teaching on design courses (see Voxpop, below), sadly students are often not interested and there are too many different models to address all business issues while in a creative environment.

However, something is missing, especially in design education, and I do not feel that joining a professional body after college at a cost is a good solution. We support gap-year placements because this often exposes students to the reality of the design industry.

I support the desire for greater exposure because the harsh reality is simple. Design is business and so often designers fail, but not through a lack of talent.

Luke Pearson, Pearson Lloyd, London N1