“I wouldn’t call it ‘the hump’” – Tim Cook defends iPhone battery case

The Apple chief executive says the design of his company’s new iPhone battery pack is the result of “great insight”.

The front of Apple's battery case – you can see it's "bulbous" back here
The front of Apple’s battery case – you can see its “bulbous” back here

Apple chief executive Tim Cook has defended his company’s new iPhone Smart Battery Case, saying that the design is the result of “great insight”.

The battery case was unveiled earlier this week and according to Apple “has been engineered specifically for iPhone 6s and iPhone 6 to give you even longer battery life and protection”.

The case features a “soft elastomer hinge design”, which Apple says makes it easy to put the case on and remove it again. The company claims the battery case can increase talk-time on the phone to up to 25 hours.

However, the design was criticised by some observers, with the Guardian dubbing it “bulbous” and “like a cheap Chinese knock-off”.

Speaking to Mashable, Apple’s Tim Cook said he is aware of the comments, adding: “You know, I probably wouldn’t call it ‘the hump’”.

He added: “If you make [it] solid all the way across… you’d find it very difficult to get it on and off.

“So the guys had this great insight to put the bend in, along with making it a smart case.”

Cook added that the case was intended for regular use, saying: “If you’re charging your phone every day, you probably don’t need this at all. But if you’re out hiking and you go on overnight trips… it’s kind of nice to have.”

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