But whether the preening pays off – and whether it is considered a vintage year -will only become apparent after the 200 000 anticipated visitors have been and gone.
â€¢Driade, MDF Italia, Montis and Established & Sons are represented by Viaduct
â€¢Swedese is represented by InForm Furniture
â€¢Moroso is represented by Direct2
â€¢Bonaldo is represented by Finn Hansen
The Salone Internazionale del Mobile and the biennial lighting fair Euroluce run from 13-18 April at various addresses in Milan
Young lights at milan
Milan is not just about the established names – it is also a chance for young designers to get their work seen. Emerging ‘British’ design will be promoted by a variety of events in Milan. Great Brits, an exhibition jointly curated by Emily Campbell of the British Council and Alice Rawsthorn of the Design Museum, will showcase the work of Pascal Anson, Julia Lohmann, Matthias Megyeri, Peter Traag (see DW 10 March), Michael Cross and Julie Mathias at Paul Smith’s Milan headquarters.
The British Council will also present the 16 winners of its student design competition at its Milan offices, before bringing the exhibition back to the B&B Italia showroom in London.
Hidden Art presents Design London, a five-part exhibition including selected new and prototype products and the Isos collection also showcases (DW 20 January).
Turin-based interaction design institute Ivrea will be showcasing its students’ work as part of an exhibition designed by Piero Lissoni for design company Tecno the Stazione Centrale. The Box of Sound designed by James Tichenor together with David A Mellis is a radio whose surface is made up of rubber bands, engineered so the volume increases as more of them are wedged open. The message table by Shawn Bonkowski and Dana Gordon merges a table and answerphone, so that boxes rise from the desk as messages are left.
Great Brits is at Paul Smith, Palazzo Gallarati Scotti,Via Manzoni; the British Council’s student show will be at its offices at Via Manzoni 38, Design London is at Superstudio 12, Zona Tortona; Tecno is at Stazione Centrale, Via Ferrante Aporti 3.