Our ideas just one small part of the grand scheme

Regarding our work for London Borough of Tower Hamlets (DW 24 February), we feel the piece implies Phage is responsible for the ‘Idea’ brand. We are, in fact, working on the print promotion for the Lifelong Learning programme: one element of the overall brand being brought under the ‘Idea’ umbrella this year.

The brand consultation and original identity were carried out by another consultancy.

Natasha Zlobec

Partner

Phage Communication Design

London EC1V

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