Fourmation looks to evolve Digital Cinema Media brand elements for printed materials

Fourmation is working on printed communications for Digital Cinema Media, which owns an 80 per cent share of cinema advertising in the UK.

Fourmation director John Foden says the consultancy will work to develop the existing DCM branding for use across all printed channels, as well as developing the look and feel of printed communications.

The DCM identity (pictured) was created by CDT Design in 2008. Foden says Fourmation will use this identity in printed communications and ’look at how it sits on printed work’.

Foden says, ’We’re looking at the evolution of the brand and CDT’s brand guidelines, looking to expand the brand into printed materials.’

He adds that the work will not cover branding on digital or screen-based communications.

Foden says Fourmation was appointed as DCM’s lead design group responsible for all printed communications last week. The group was appointed following a three-way pitch which Fourmation believes also included CDT.

The group is starting work for DCM this week. The work will cover advertising packs, film schedules and invitations to exclusive screenings.

DCM provides advertising through cinema chains including Odeon, Cineworld, Vue and Imax, as well as many independent cinemas. DCM says it provides 2783 screens at 465 sites across the country for advertisers.