7 August 1997

Out-of-town retailers need design input

Designers should grab the opportunity to transform out-of-town retail parks into developments which mimic the profile of the high street, according to Verdict’s research. Verdict’s report Out-of-Town Versus the High Street claims retail park superstores were responsible for 51 per cent of all retail trade in the UK in 1996. However, Verdict chairman Richard Hyman […]

Three stripes for Aquafresh

LONDON consultancy Klaus Wuttke and Partners has created the first global branding for the SmithKline Beecham Aquafresh toothpaste brand. Aquafresh, SKB’s biggest international oral care brand, will now carry a three-stripe graphics on pack fronts, replacing the old Aquafresh wave. The design was rolled out in the UK last week, and will be rolled out […]

Virgin Our Price plots first roster

Music and entertainment chain Virgin Our Price plans to establish its first design roster. But no action will be taken to recruit consultancies until current projects are completed. Design manager Gerrie Smith says a roster will eventually benefit “everybody concerned”. Recruited a year ago from the British Airways design team, Smith confirms that the formation […]

Briefs

Cowes Week will see the unveiling of a logo design for the Jolly Rogerers, a yacht racing crew established ten years ago. David Hockin, creative director at Design & Art, joined the team last year but immediately found his aesthetic sensibilities offended by its existing logo, created by skipper Tim Barclay. And no, those don’t […]

Tesco comes unstuck in packaging redesign bid

A number of the design consultancies approached by Tesco to pitch for its own-brand pack redesign have pulled out of the competition, leaving Tesco reconsidering its options for the planned overhaul. The project will strategically reposition Tesco’s own-brand ranges, giving them more of an individual image and moving away from “me-too” products (DW 1 August). […]

Attack of the spiders

I, like Janice Kirkpatrick (DW, Private View 18 July), have been mugged by bungee whatsits, known less fashionably as spider clips in days gone by. So Janice has tales of derring-do and the design world meets reality in hospital. Gosh, so we are only human after all. Creative thought is a truly wonderful gift. Stuart […]

Spawn cocktail

A compilation of best-selling comic Spawn promises great things but fails to deliver. Great drawings, shame about the plot, thinks Matthew Valentine.

Brief

First there was Bluebird, now comes La Belle Epoque. Situated on the site previously occupied by Harrods in London’s Draycott Avenue, it will have three restaurants, catering for up to 700 diners, a bar and a food emporium. Pocknell Studio designed all visual material, from the corporate identity through to signage, menus and food packaging. […]

Art of the matter

A trend is emerging for fashion retailers to use art to give their interiors a look that is original and individual as well as very contemporary. Emma O Kelly goes on a shopping spree and gets more than she bargained for

Firm foundations

In anticipation of the Architecture Foundation’s launch of a directory listing emerging British architects, Jessica Cargill-Thompson tracks down five fledgling practices that look set to conquer the architectural scene in the near future

Acquiring creativity to improve business

We knew it couldn’t be long before WPP Group made a sortie into design to buy another consultancy. It’s a while since the marketing services supergroup made its last move in our direction – the acquisition of Coley Porter Bell in 1989 being the most recent big one – and Addison’s expertise in annual reports […]

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Jaywing creates branding for cultural initiative Hull 2017

Consultancy Jaywing has created the place branding for Hull 2017, the initiative marking the northern city’s status as UK City of Culture. The logo is an “H” shape constructed out of a series of geometric lines, used against a colourful palette of purple, green, yellow, blue and pink. Gavin Shore, creative director at Jaywing, says […]