First there was Bluebird, now comes La Belle Epoque. Situated on the site previously occupied by Harrods in London’s Draycott Avenue, it will have three restaurants, catering for up to 700 diners, a bar and a food emporium. Pocknell Studio designed all visual material, from the corporate identity through to signage, menus and food packaging. ‘La Belle Epoque was a period in French history devoted to good living and innovation in the arts. The identities are in keeping with the typographic style of the era,’ says Pocknell Studio partner Jonathan Alport. Interiors were handled internally in conjunction with architectural practice Jonathan Dunn. The whole complex, which is owned by the operator of French restaurant Le Palais du Jardin, is due to open on 14 August.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.