Brief

First there was Bluebird, now comes La Belle Epoque. Situated on the site previously occupied by Harrods in London’s Draycott Avenue, it will have three restaurants, catering for up to 700 diners, a bar and a food emporium. Pocknell Studio designed all visual material, from the corporate identity through to signage, menus and food packaging. ‘La Belle Epoque was a period in French history devoted to good living and innovation in the arts. The identities are in keeping with the typographic style of the era,’ says Pocknell Studio partner Jonathan Alport. Interiors were handled internally in conjunction with architectural practice Jonathan Dunn. The whole complex, which is owned by the operator of French restaurant Le Palais du Jardin, is due to open on 14 August.