Cowes Week will see the unveiling of a logo design for the Jolly Rogerers, a yacht racing crew established ten years ago. David Hockin, creative director at Design & Art, joined the team last year but immediately found his aesthetic sensibilities offended by its existing logo, created by skipper Tim Barclay. And no, those don’t appear to be crossed bones under the skull. Volunteering to replace the logo, Hockin came up with the classy replacement (shown, right) which he describes as ‘still risquÃ©’. Subtle place, Cowes.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.
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