Three stripes for Aquafresh

LONDON consultancy Klaus Wuttke and Partners has created the first global branding for the SmithKline Beecham Aquafresh toothpaste brand.

Aquafresh, SKB’s biggest international oral care brand, will now carry a three-stripe graphics on pack fronts, replacing the old Aquafresh wave. The design was rolled out in the UK last week, and will be rolled out globally throughout this year.

The identity will be used across the Aquafresh range to reinforce the brand’s positioning as the “three-striped toothpaste”.

Klaus Wuttke and Partners won the job on the strength of its redesign for SKB’s sister oral care brand Macleans last year.

Latest articles