Broadsheet letters pages can provide an excellent overview of the issues that are really of importance to the population. Such as virtual pets. A herd of angry parents has been corresponding on the subject.
They were venting their spleen over the fact that, due to widely enforced classroom bans on the peeping key-rings, they had been left holding the baby. Or the Tamagotchi.
Two British consultancies, Priestman Goode and Cambridge Design Partnership, have now come to the rescue with the ultimate accessory… a virtual pet-sitter.