Levi’s will unveil giant 3D comic posters later this month in the windows of department stores including House of Fraser and Debenhams, to promote its Type 1 jeans. The displays, designed by The Kitchen, are inspired by an adventure hero-style comic book (cover and spread pictured) produced by Levi’s ad agency BBH, storyboarded by The Kitchen and drawn by comic artist John Higgins. The comic book, complete with 3D glasses, will be available in Levi’s stores from later this month. The work was led at The Kitchen by creative directors Rob Petrie and Phil Sims.
The Pentagram partner created the identities of both Fantastic Beasts films, as well as the overarching brand for the Wizarding World, which encompasses the Harry Potter and Fantastic Beasts franchises.
A highlight of the retail concept is a “trial space” resembling a basketball court, which features the brand’s manifesto in Arabic.
As part of our series on design in 2019, Clotilde Passalacqua, interior design leader at Ikea UK and Ireland, looks at what will happen in interior design over the next
Amid a tough retail climate and increasing competition from online stores, we look at how bricks-and-mortar shops are finding new ways to entice customers.