Levi’s will unveil giant 3D comic posters later this month in the windows of department stores including House of Fraser and Debenhams, to promote its Type 1 jeans. The displays, designed by The Kitchen, are inspired by an adventure hero-style comic book (cover and spread pictured) produced by Levi’s ad agency BBH, storyboarded by The Kitchen and drawn by comic artist John Higgins. The comic book, complete with 3D glasses, will be available in Levi’s stores from later this month. The work was led at The Kitchen by creative directors Rob Petrie and Phil Sims.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.
We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart
The West Midlands city has been awarded £3 million, and will host a year-long series of events that will encompass art, design, theatre and more.