Top Shop sex shop would do well to educate youth

With regard to the Vox Pop on Top Shop’s decision to sell ‘sex and underwear’ (DW 3 July), what’s the big fuss about?

Sex toys lost their cachet a long time ago, but I’m sure it will help Top Shop to continue its transformation to youth culture barometer (many fashion designers are spotted snooping around in-store).

Recent research shows that teenagers are having more sex than ever and, as a result, the growth in sexually transmitted infections is alarming. So let’s hope that Top Shop combines titillation with education. Positioning wise, I’d go for ‘On Top’.

Alistair Sim

Managing director

Love Creative

Manchester M4 1LG