The Jones to host animal-inspired show

The Jones, a Guest Invest hotel in London’s Bayswater, is to host a design exhibition of works inspired by animals.

Marcus Fairs and Rupinder Bhogal, curators of the event, were approached by the hotel group to conceive the show, Menagerie at The Jones.

Designers exhibiting at the show include Stephen Johnson, Julia Lohmann and design group Front. Exhibition partners include Vitra and Thorsten van Elten.

Most of the exhibitors are designing pieces specially for the show and many works will be on display for the first time.

He says, ‘Johnson will be making larger versions of toppling piles of animals from his Now Isn’t That Lovely Collection [pictured], and Polly Morgan is doing some new taxidermy pieces.’

Front will make a prototype for a table incorporating a deer motif, and Lohmann has created a dinner service which may be used at the Oliver Peyton restaurant within The Jones.

The exhibition will be part of the London Design Festival and will overlap with the London art exhibition Frieze.

Menagerie at The Jones ties in with a rebranding exercise by Guest Invest, a subsidiary of Guest Hotels Group. Fairs says the chain wanted its hotels to have a ‘strong cultural direction’, adding that there is a ‘very ambitious cultural programme in each hotel’. Most notably the Concierge Club, through which the hotel group has partnered art institutions including the Victoria & Albert Museum to allow guests special access.

Alexander Boxill produced the graphic identity and exhibition design. Consultancy partner Violetta Boxill explains, ‘We’re doing the signage, logo and brand. At the moment we’re working on a guide.’

Menagerie at The Jones runs at The Jones hotel from 16 September to 19 October.

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