Macau’s new airline, Air Macau, has had its corporate identity developed by Lloyd Northover Citigate. The identity will officially be launched to coincide with the opening of Macau International Airport tomorrow (Friday).
Air Macau, named after the island off China and near Hong Kong on the Pearl River, has been set up by a consortium of Macau businessmen to cash in on the dynamic growth in the Far East, says Lloyd Northover Citigate vice-chairman Jim Northover.
Four airports, including Macau International and Hong Kong, are up and running or in the planning stages in the Pearl River Delta.
“The consortium of companies which owns Air Macau wanted to get some local input and held a competition for locals to design the core symbol,” says Northover.
A symbol based on a lotus leaf and dove, created by Wilson Lam, was chosen from more than 400 entries to form the basis of the identity. “Using the original symbol as a strong basis for a distinctive identity, we have developed a complete design system, including aircraft livery and traffic items such as boarding passes and baggage tags,” says Northover.
The concept has also been carried through to the aircraft interiors and in-flight crockery.