Samsung airs festive spirit

Samsung’s Christmas promotional material for staff and consumers has been created by YellowStar Design in London. – The South Korean electronic goods company briefed YellowStar to design literature and point-of-sale material to increase sales over the fes

Samsung’s Christmas promotional material for staff and consumers has been created by YellowStar Design in London.

The South Korean electronic goods company briefed YellowStar to design literature and point-of-sale material to increase sales over the festive season, says consultancy director Caroline Kresfelder. The literature imagery features Concorde taking off.

The consultancy works with Samsung regularly and created the company’s product brochure for 1995/6 (DW 4 August).

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