Abbey National investment in Baber Smith

Abbey National has appointed London corporate communications group Baber Smith to design and produce its annual review and develop its new consumer-friendly, magazine-style format.

Baber Smith won a four-way pitch against groups such as Fishburn Hedges, Corpbrand, and London contract publisher John Brown Publishing, which designed the review last year.

The annual review is read by around two million Abbey National shareholders and forms a key element of its investor communications, says a spokeswoman. “We have asked design groups to pitch for the work every year to bring in fresh ideas,” she adds. The annual review will be launched in March.

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