Guinness experience goes on-line

The Guinness Storehouse, the brewer’s £30m brand experience visitor attraction in Dublin, was launched on-line last week by Storehouse lead design consultancy Imagination (DW 22 September). The website,, created by the group’s multimedia department in London, aims to recreate a visit to the Guinness Storehouse experience on the Internet. ‘The site mixes factual information about the venue with more conceptual ideas about the Guinness brand,’ says a spokesman for Imagination. HTML and Flash versions of the site are represented by a pint or half a pint of Guinness. The Dublin venue opens to the general public this week.

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