The Guinness Storehouse, the brewer’s £30m brand experience visitor attraction in Dublin, was launched on-line last week by Storehouse lead design consultancy Imagination (DW 22 September). The website, www.guinnessstorehouse.com, created by the group’s multimedia department in London, aims to recreate a visit to the Guinness Storehouse experience on the Internet. ‘The site mixes factual information about the venue with more conceptual ideas about the Guinness brand,’ says a spokesman for Imagination. HTML and Flash versions of the site are represented by a pint or half a pint of Guinness. The Dublin venue opens to the general public this week.
The move will allow designers from both studios to “come together and serve customers in a much fuller way”, according to Monotype CEO Scott Landers.
The concept vehicle is tailored to user-controlled privacy and also encourages community action for the environment.
Illustrator and creative director Anna Charity has created a brand for Farewill to help people feel “less anxious around death”.
President Trump unveiled the much-debated logo for the sixth and newest branch of the United States military services on Twitter, but what is it for and why does it look