The Guinness Storehouse, the brewer’s £30m brand experience visitor attraction in Dublin, was launched on-line last week by Storehouse lead design consultancy Imagination (DW 22 September). The website, www.guinnessstorehouse.com, created by the group’s multimedia department in London, aims to recreate a visit to the Guinness Storehouse experience on the Internet. ‘The site mixes factual information about the venue with more conceptual ideas about the Guinness brand,’ says a spokesman for Imagination. HTML and Flash versions of the site are represented by a pint or half a pint of Guinness. The Dublin venue opens to the general public this week.
The 36-year-old cultural event has a new, reversible campaign identity for this year, which features comic strips that tell different tales depending on which way they are read.
The new events space by Mary Duggan Architects can be adapted with translucent curtains that sweep across the room to mark out different areas.
A London-based group of artists, designers and architects hosts workshops in King’s Cross every month that look to engage the young, local community, teach them new skills and help them
Alice Darbyshire, a mother and former HR professional at studios such as Landor, BrandOpus and Start, shares her advice for design leaders on how they can support those who have