The Guinness Storehouse, the brewer’s £30m brand experience visitor attraction in Dublin, was launched on-line last week by Storehouse lead design consultancy Imagination (DW 22 September). The website, www.guinnessstorehouse.com, created by the group’s multimedia department in London, aims to recreate a visit to the Guinness Storehouse experience on the Internet. ‘The site mixes factual information about the venue with more conceptual ideas about the Guinness brand,’ says a spokesman for Imagination. HTML and Flash versions of the site are represented by a pint or half a pint of Guinness. The Dublin venue opens to the general public this week.
New look Hikma brand designed to work on the same global scale that the company now does.
A round-up of moves, changes and appointments in the design world.
Design studio Start has created Folio, an online platform where the university’s 20,000 art and design students can upload their own work, and like and share other people’s.
Chermayeff & Geismar & Haviv has redesigned the tennis tournament’s logo, drawing inspiration from its existing flaming ball symbol.