The Guinness Storehouse, the brewer’s £30m brand experience visitor attraction in Dublin, was launched on-line last week by Storehouse lead design consultancy Imagination (DW 22 September). The website, www.guinnessstorehouse.com, created by the group’s multimedia department in London, aims to recreate a visit to the Guinness Storehouse experience on the Internet. ‘The site mixes factual information about the venue with more conceptual ideas about the Guinness brand,’ says a spokesman for Imagination. HTML and Flash versions of the site are represented by a pint or half a pint of Guinness. The Dublin venue opens to the general public this week.
Design studio The Team has given the charity a new identity centred around the equals symbol, in a bid to highlight its aim to make the UK a better place
The festival, which will run in October and is focusing on the work of pioneering female authors, is now in its 12th year and has been given a new look
As the V&A becomes the hub for the London Design Festival for the 10th time, we take a closer look at the installations, displays and talks happening throughout the week
Offthetopofmyhead’s founder and creative director John Spencer, says jargon and bullshit are getting in the way of people understanding and valuing design.