Ranch Associates produce directional annual report

Crime support charity Divert published its new-look annual report last week, designed by Ranch Associates. The group is now restyling the charity’s marketing communications material with a contemporary redesign, based on a directional arrow symbol. ‘We have created the dropping arrow motif – it is a more dramatic and dynamic way of symbolising the word Divert,’ says Ranch Associates creative director Paul Jenkins. The consultancy was appointed following a credentials and costing pitch against two other design groups before the summer.

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