WhiteLight makes Time for Food

Thomas Cook is introducing its first series of eating and drinking travel books, called Time for Food, created by London-based design consultancy WhiteLight. The city-by-city guides will be launched in February.

They are targeted at “anyone who enjoys eating and drinking”, says a Thomas Cook spokeswoman, but specifically tourists on short breaks and business travellers. “The guidebooks aim to help people avoid pizza or burger restaurants and find something a bit more personal,” she adds.

WhiteLight has created the entire design concepts for the range, including covers and spreads, to appeal to slightly more affluent tourists.

The covers feature city-specific restaurant scenes to grab consumers’ attention and are branded individually with the city name and Time for Food.

“We have created a series of icons inside the guides designed to represent different aspects of tourists’ experiences when eating out, such as credit card, bar and restaurant symbols,” says WhiteLight creative director Bradley Davis.

The first 12 titles will launch in February, including gourmet guides to London, New York and Rome among others. A further six will roll out in April.