Goldsmiths goes for identity revamp from NB Studio

Goldsmiths, University of London is relaunching next year with a fresh visual identity designed by NB Studio, as part of a wider strategic review of the institution.

The redesign sees the traditional Goldsmiths crest (pictured) scrapped from the logo, although it will continue to be used on official communication material, such as graduation certificates. The Goldsmiths name appears in a gold colour palette on the updated marque, a change from the previous black identity, and is set in lower case, with the mandatory University of London endorsement, in capitals, in the same typeface.

The Goldsmiths Student Union has also been rebranded as part of the project. The identity will be rolled out across marketing materials, stationery, prospectuses, course booklets, signage and a new website next year.

A spokeswoman at Goldsmiths confirms that NB Studio has undertaken the rebrand, but declines to reveal further details.

Goldsmiths, located in New Cross in South London, is also on the hunt to appoint a design team and cost consultant to create a £6m building to house its Department of Media and Communications and a new business school. It aims to make the appointments by the beginning of 2007, says the spokeswoman. The 2000m2 building is due to be completed in 2009.

‘This is an entirely open competition and at this stage we have no preferred bidder,’ she says.

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