James Beveridge is to launch a consultancy in the next week following his shock departure from CDT Design just weeks after joining.
Beveridge has secured three projects and is in the process of recruiting a team of designers for the venture, which will focus on ‘creating brands, identities and corporate communications’, he says. The consultancy has yet to be named.
Beveridge’s departure from CDT as creative partner last week came just two months after he quit The Partners citing a desire to work for an independent consultancy (DW 8 November 2001). The Partners was acquired by Young & Rubicam in 2000 and is now owned by WPP Group.
He says creative differences were not a factor in his decision to ‘part company’ with CDT.
‘I left The Partners to start on my own and CDT represented a way to do that. There are different cultures and ways of doing things at all companies and things [at CDT] just didn’t work out,’ he says.
‘I will now go out on my own and am starting a consultancy in the next week or so. The idea is to keep it small and I am in the process of putting a team together. It’s an exciting opportunity to work on my own with a small, hand-picked group of people and I have three quite big projects lined up.’
CDT co-founder Mike Dempsey says the consultancy will make an internal appointment to replace Beveridge, who was to be part of the consultancy’s succession plan developed by Dempsey and co-founder Nick Thirkell.
‘[An external appointment] was an experiment and it didn’t work out,’ Dempsey says.