Identities for Newsround

Saatchi & Saatchi Design and Tilt Design have created identities for BBC programme Newsround, which air on 11 February.

Streams of light ‘pulse’ to ‘create the feeling of an eardrum receiving information’, says a Saatchi & Saatchi spokeswoman.

The idents, created in conjunction with Triangle Television creative director Duncan Malcolm and CBBC, are designed to work across terrestrial, interactive and digital TV, on-line and in print.