Why-oh-why-oh-why-oh-why do brands that like to pretend to be wacky and funny have a sense of humour bypass at the drop of a hat?
Take Red Bull. The favourite go-lotion of psycho nerds prides itself on its irreverence and sense of fun – no, really, the dire ‘Red Bull gives you wings’ commercials are supposed to be amusing – except when it comes to competitors taking the mick.
Spiked Silver has been made to pull its advertising campaign, which featured red bulls being tortured. Red Bull’s German solicitors have requested that it desist from killing or maiming any more bovines in its advertising.
What a load of bull.