Independent graphic designer Debi Ani has redesigned the identity for Thames commuter boat service Thames Clippers.
The Thames Clippers corporate identity will be unveiled around 14 February, along with the marque for the new boat, Hurricane Clipper, also designed by Ani. The service has been renamed from Collins River Enterprises.
Ani worked with calligrapher Peter Horridge on the identities, and will also be designing timetables, safety cards and flags as well as pier and on-board signage.
Boat interiors are created by Kate Woods, founder of Thames Clipper sister company, Silver Fleet.
The look of the Hurricane Clipper is ‘very Heathrow Express and plush’, says Ani. It features stainless steel and light colourways.
The Hurricane Clipper, a 220-seat boat, launches in two to three weeks for service, says Thames Clipper director Sean Collins. It will initially be a morning and evening service, sailing from the Isle of Dogs in east London to the Savoy Pier near Charing Cross station.
The Isle of Dogs pier, which opens on 1 March, will be the eighth pier on the boats’ route.
Collins is hoping to seek permission from Transport for London subsidiary London River Services to run services outside rush hours.
The Hurricane boat joins sister boats Sky and Storm.