Nucleus has designed a Web portal for a collection of over 100 luxury hotels, which is due to launch this week. The site, www.luxuryexplorer.com, draws on what Nucleus managing director Peter Matthews calls ‘the best of the best hotels, resorts and luxury travel experiences’ from the international independent travel sector. Luxury Explorer will guide users directly to the hotels’ own sites via an interactive world map enabling you to make a selection according to global region.
Design outfit Studio Texture has led the redesign, keeping the previous Pentagram-designed logo but introducing new colours, typography and tone of voice.
The newly-established partnership hopes to create more aesthetically-pleasing solutions to COVID wayfinding in working, retail and even domestic spaces.
The Danish design innovation lab has collaborated with several studios to create a typographic identity that is as “neutral as possible”.
This free-to-access report by Design Week in partnership with Framer is the first global survey commissioned to investigate the benefits and effectiveness of digital prototyping.