Qatar branding win by Vallis Tammaro

London consultancy Vallis Tammaro has been awarded a six-figure contract to rebrand Mowasalat, the company that runs the transport system in Qatar.

The project involves a complete refresh of the current visual identity for the core brand, as well as each of its sub-brands. Mowasalat – known in English as The Transport Company – operates services across taxis, buses, coaches and limousines.

‘There is currently no consistency within these brands and [this] needs addressing as a priority,’ explains consultancy partner Robert Tammaro.

A second phase to the transport rebranding project will involve the design of literature, signage and brand environments.

The project is scheduled to start rolling out in October this year.

Latest articles