London consultancy Vallis Tammaro has been awarded a six-figure contract to rebrand Mowasalat, the company that runs the transport system in Qatar.
The project involves a complete refresh of the current visual identity for the core brand, as well as each of its sub-brands. Mowasalat – known in English as The Transport Company – operates services across taxis, buses, coaches and limousines.
‘There is currently no consistency within these brands and [this] needs addressing as a priority,’ explains consultancy partner Robert Tammaro.
A second phase to the transport rebranding project will involve the design of literature, signage and brand environments.
The project is scheduled to start rolling out in October this year.