Located just 100m from Brighton beach, Getfrank specialises in the development and design of cross-platform digital media. It was founded in November 1999 by Gary Stevenson, Andrew Seel and James Byford – ex-Netscape on-line content director, AOL senior editor and Victoria Real digital media producer respectively.
Barely three years old, it has twice won best on-line marketing campaign for its work for record label EMI. Other clients include Channel 4, LineOne, RCA Records, Sony, Strategic Rail Authority, WorldPop Dance, FT.com, Ladbrokes, Icons.com and Clickmusic. Getfrank currently employs 15 staff, supplemented where necessary by freelances.
‘Digital media design at Getfrank is really the culmination and cross-pollination of visual, technical and functional ideas,’ explains Getfrank design director Ali Hardwick. ‘Core teams are created around individual projects to specifically develop working creative concepts from visual, technical, functional and personal perspectives. This provides us with a broad and fertile base on which to focus creatively and to explore. Visual design is a predominant factor within this process, allowing Getfrank to produce inspiring and creative experiences.’
Getfrank was asked to pitch for the job of designing and producing the website www.gorillaz.com in early 2000, which it then won. Gorillaz is Blur-frontman Damon Albarn’s latest musical escapade, a cartoon band given life through the sharp lines of designer Jamie Hewlett. Operations manager Gary Stevenson had worked with Hewlett and Gorillaz’s management on a previous occasion. The site was art directed by the band and Hewlett’s company Zombie. It currently receives around 300 000 visitors per month.