Hat-trick raises a Smile

Hat-trick has created the name and identity for dental health practice franchise Smile.

The first practice opens on 13 June in Biggin Hill with a further five to roll out by March 2002.

A brand identity was created for the practice to allow it to compete with high-street brand names, enable it to roll out and reduce the fear associated with trips to the dentist for many consumers, says Hat-trick partner Jim Sutherland.

The consultancy won the work on referral.