Hovis is relaunching this month with packaging designed by Williams Murray Hamm. The project represents a £500 000 investment in design, the brand’s biggest ever, says British Bakeries brands director Paula Moss. WMH has been working on the project since last year after a credentials pitch in September against Coleman Planet, Brandhouse WTS, Tomorrow and Jones Knowles Ritchie plus a head-to-head creative shoot-out against JKR.
The 116 mini artworks, which formed the Me & EU design campaign launched in response to the Leave vote, are set to be displayed, while contention rises around Brexit in
We look back at our most popular stories across branding, logos and identities from the last year, many of which caused a stir — both good and bad.
The global advertising group, which owns the likes of Superunion, Ogilvy and AKQA, has a new identity that aims to reflect how the company is “changing”, as it looks to
Designhouse has created a new visual identity and defined three sub-brands for the business, inspired by the curves of leaves and petals.