Hovis relaunch

Hovis is relaunching this month with packaging designed by Williams Murray Hamm. The project represents a £500 000 investment in design, the brand’s biggest ever, says British Bakeries brands director Paula Moss. WMH has been working on the project since last year after a credentials pitch in September against Coleman Planet, Brandhouse WTS, Tomorrow and Jones Knowles Ritchie plus a head-to-head creative shoot-out against JKR.