Hovis is relaunching this month with packaging designed by Williams Murray Hamm. The project represents a £500 000 investment in design, the brand’s biggest ever, says British Bakeries brands director Paula Moss. WMH has been working on the project since last year after a credentials pitch in September against Coleman Planet, Brandhouse WTS, Tomorrow and Jones Knowles Ritchie plus a head-to-head creative shoot-out against JKR.
It’s commonly thought of as a birthplace for internet challenges and dance routines – but as these designers show, “Design TikTok” is a growing community.
The portable device takes inspiration from indigenous practices at the borders of Venezuela and Colombia.
The visual identity seeks to put a space age spin on noodle packaging, while showcasing thefood brand’s ethical values.
Flow X is the result of 10 years of research, design and development according to the studio, and takes aim at the outdated offering currently on the market.