Hovis is relaunching this month with packaging designed by Williams Murray Hamm. The project represents a £500 000 investment in design, the brand’s biggest ever, says British Bakeries brands director Paula Moss. WMH has been working on the project since last year after a credentials pitch in September against Coleman Planet, Brandhouse WTS, Tomorrow and Jones Knowles Ritchie plus a head-to-head creative shoot-out against JKR.
Some of this month’s most inspiring projects offer escapism, while others are a reaction to the everchanging political landscape we find ourselves in.
Having recently opened the doors of his new Plus X innovation space, the former Design Council chief design officer talks to Design Week about confidence, regional development and why he
Well-established fashion houses are turning their attention to digital clothing – we talk to the founders of three platforms to find out how digital design is paving the way.
Among a new crop of environmentally-focused material projects is a “freshwater-free fabric” and a bio-iridescent sequin made of wood cellulose.