Hovis is relaunching this month with packaging designed by Williams Murray Hamm. The project represents a £500 000 investment in design, the brand’s biggest ever, says British Bakeries brands director Paula Moss. WMH has been working on the project since last year after a credentials pitch in September against Coleman Planet, Brandhouse WTS, Tomorrow and Jones Knowles Ritchie plus a head-to-head creative shoot-out against JKR.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.
The visual identity — which includes a new golden logo — (almost) leaves out its famous kangeroo as Australia looks to tell other stories.
The funding is in partnership with UKRI, and will award up to £150,000 to projects which “trial ways to implement refill infrastructure”.