Lambie-Nairn scoops CBBC

Lambie-Nairn has won a six-way pitch to redesign the Children’s BBC identity, sources say.

The pitch was between KamaRama, Razorfish, Deepend, Duffy, Lambie-Nairn and the BBC’s in-house unit, BBC MediaArc, and was held last week.

MediaArc, Deepend, KamaRama, Duffy and Razorfish confirm their involvement. No one at was available to comment at Lambie-Nairn as Design Week went to press. A BBC spokesman confirms the pitch list but refuses to confirm the winner.