McDonald’s has launched its latest annual report, which continues the global brand campaign ‘I’m lovin’ it’, with design by Boxer. The report is intended to appeal to both investors and non-investors.
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Following the Duke of Edinburgh’s passing, we look back at his contribution to design including the long-running designers prize that bears his name.
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.