The 2012 identity looks like monkey business

Don’t you think the new 2012 logo looks very similar to the old Tiswas identity, only not as good? I reckon someone at Wolff Olins was dreaming about Sally James or Chris Tarrant when they came up with this little ditty.

Why didn’t they put the job out to tender to the whole country (schools included) instead of gluing a pencil to the Wolff Olins pet monkey, feeding him a mind-altering concoction and letting him loose with a drawing pad?

Garry Smith, Partner, Bluebark, by e-mail