Thomas Manss builds on architect’s identity

Thomas Manss and Company has created a promotional book, stationery, invitations and a revamped identity for architect Squire and Partners.

The architect was formerly known as Michael Squire and Partners.

Squire and Partners moved to new premises last week in Wicklow Street in London’s King’s Cross after 15 years in South Kensington.

The identity and literature work is intended to ‘explain the move’ and ‘signal an updated approach to target audiences’, says Thomas Manss and Company director Thomas Manss.

Manss led the creative aspect of the project.

The identity is a ‘mild reworking’, according to Manss, ‘because we didn’t want to lose the benefits the brand had already established’. The typeface has been switched from Gill to Fago, he adds.

The promotional book will replace an existing brochure and is part of an ‘ongoing process’, which is looking at all Squire and Partners’ brand communication. Manss says, ‘the book has two tasks – to present the company to developers and two, appeal to young architects wanting to join the practice.’

Manss comments, ‘It was originally thought that we would bridge the gap with two separate pieces of literature, but the exercise became a more comprehensive survey of what the practice was doing.’

The book will feature text by the architecture critic Kenneth Powell and ‘internal crits’ of Squire and Partners’ projects, says Manss.

Thomas Manss and Company was appointed to work on the project ‘on a long-term basis’ last autumn, following a credentials pitch against ‘four or five other’ design consultancies, says Manss.

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