Eurovision titles on song

The Eurovision Song Contest may be the epitome of naff but that doesn’t mean it can’t have decent on-screen graphics. Having won the competition for the first time in aeons, the UK is going all out on presentation, courtesy of BBC Resources.

Ian Wormleighton and Tom Brooks are the BBC graphic designers behind the title sequence for Eurovision ’98. They were briefed to reflect old and new Birmingham, the host city, and re-shot archive footage, to create a modern contrast.

‘We decided to enhance the footage with a mix of colour-blended transitional wipes and 3D animation,’ says Wormleighton.

He also revamped the contest’s existing logo, ‘to give it a more modern, vibrant feel which would follow the theme of past to present day’, according to a BBC Resources spokeswoman.

The starburst spray which trails the logo was created by BBC Resources 3D animators Paul Kavanagh and Andy MacNamara. The models used are the work of Alan Kemp.

BBC Resources designer Linda Thomson created the printed material to support the programme.

The Eurovision Song Contest goes out on BBC1 on 9 May.

Designer: BBC Resources

Client: Eurovision ’98

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