Lippa Pearce and Din Associates have created a retail offer which aims to put soup on the lunchtime menu for city workers.
Soup Opera opened its first outlet last week at London’s Canary Wharf selling high quality takeaway soups, with graphics and identity by Lippa Pearce and interiors by Din Associates.
Lippa Pearce designer Rachel Dinnis says the transparent logo relates to the visible quality of the product: “You can see all the ingredients.”
A proposed chain, Soup Opera will attempt to emulate the success of similar outlets in the US, such as the Daily Soup chain in New York.
Soup Opera managing director Jane Dear says it was always intended as a design-led chain.