QED creates Thomson Gold marque

Market leading holiday group Thomson has launched a new sub-brand aimed at the “empty nester” market, using an identity and literature developed by Quite Extraordinary Design.

Thomson Gold is aimed at holiday-makers aged over 40 with grown-up children, who wish to “rekindle their travelling”, says a Thomson spokeswoman. The first travellers with Thomson Gold will leave for their destinations during summer next year.

“We guarantee to our holidaymakers that our brochures are honest and accurate. QED’s task is to ensure that, and, at the same time, develop material which conveys the qualities which will make our brand attract customers,” says Thomson new product development manager Lorraine Lewis.

QED also developed a four-page brochure, which is integrated into the main Thomson brochure, for the sub-brand.