Store branding for Motorola

Motorola is launching a ‘global brand establishment campaign’ with input from Diefenbach Elkins Davies Baron and parent company ad agency McCann- Erickson.

Davies Baron has provided instore and point-of-sale designs of two-way radios, pagers and mobile phones for Motorola. The concept will roll out across Europe, the Middle East and Africa, starting with South Africa on 20 May.