Zero 2 Design and Firoco get together

Zero 2 Design is to formalise its working agreement with strategic marketing agency Firoco, as a prelude to a possible merger or takeover between the companies.

The five-strong marketing agency is to move into the offices of the ten-strong design group this week, after six months of working together on specific projects, to allow a closer relationship.

The alliance will aim to provide clients with a more strategic perspective on the use of design as a marketing tool.

Negotiations are now underway to establish a more official relationship, possibly involving one of the London groups taking a stake in the other, says Firoco managing director Thierry Huser.

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