Design Bridge brands summer arts festival

Design Bridge has created the identity for the first Holt Summer Festival, which will take place in Norfolk later this year.

The festival will be held in the town of Holt from 3-9 August, and will feature music, theatre, comedy, cinema art and literary events.

Design Bridge was appointed about two months ago following a recommendation, according to group creative director Graham Shearsby.

He says the festival features ‘a pretty eclectic mix’ of events, and adds that the identity fits in with the image of the town of Holt, which he describes as ‘like a bohemian enclave in Norfolk’.

Shearsby says the ‘relaxed, but premium’ identity reflects this atmosphere, as well as drawing on ‘the spirit of rural British summertime’.

The identity features a dandelion clock in place of the letter ‘o’ in Holt, which Shearsby says ‘captures the spirit of words and music on the breeze in the festival’. He adds that the seeds could potentially be used as an icon on their own in the future.

Festival organiser Rhu Bruce Lockhart says, ‘We wanted an identity that communicates the spirit and variety of the festival beyond that of a music festival.

‘Design Bridge’s work really captures the summer, music and words atmosphere of the event, and has helped to establish a brand level that is attractive to visitors, advertisers and sponsors.’

The new identity will be used across a range of touchpoints, from a website and promotional materials to bunting at the festival itself.