Briefs

West London group Wren & Rowe’s creative director Michael Rowe had, according to his own press release, been unsuccessful in getting a naked woman on to a pack design, ‘despite years of fruitless trying’.

West London group Wren & Rowe’s creative director Michael Rowe had, according to his own press release, been unsuccessful in getting a naked woman on to a pack design, ‘despite years of fruitless trying’. Until now, that is. Wren & Rowe has designed the packs for a rather saucy departure for Safeway, Chocolate Body Paint. Obviously targeted at the Lounge Lizards, or should it be Aisle Addicts, who patrol suburban supermarkets in the quest to chat up single shoppers, Chocolate Body Paint will have them queuing to offer up serving suggestions. Anyhow, Michael got to live out his long-held fantasy, although Safeway drew the line at having the title written on the woman’s bum. The consultancy, of course, declines to comment on research undertaken when fulfiling this brief. Arf, arf!

The Redstone Press continues its impressive run of diaries with its 1997 edition, called True Places. An eclectic selection of maps supply the pictorial pleasure. Among them is this nineteenth century English idea of the sites of characteristics of a gentlemanly type. The phrenological head mapping appears to put the ‘center of vitality’ under the sideburns. The rest is more logical, though obviously flawed. Firm upper lip, yes. Observation near the eyes, yes. Force where the nose has been broken, (he can’t have been born like that), yes. But a comb for his bald patch? More cartographic delights illustrate the weeks of 1997. The Redstone Diary of True Places costs 10.95 from bookshops or from Redstone on 0171-352 1594.

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