LONDON consultancy Dolphin has been appointed to design a new corporate identity and all forthcoming record sleeves, flyers and adverts for dance music label Stress Records.
“Our branding has been quite successful, but we wanted a unified and classy look enhancing trust and respect for the brand name,” says Stress label manager Nick Gordon Brown.
The label wants to become the Factory Records of the 1990s, Gordon Brown adds.
Farming out sleeve designs left, right and centre can dilute the corporate image of a label, says Dolphin joint creative director Phil Sims.
Depending on timing, the new logo may appear on this year’s Christmas cards sent out to the label’s 10 000-strong fan base.