Kwik Save shops for own-label pack designers

Kwik Save is believed to be compiling its first packaging design roster. The discount supermarket chain is planning a significant launch into own-label.

Kwik Save already has an economy label, No Frills, but has so far not introduced the own-label presence favoured by other supermarket chains.

The own-label plan follows a five-month strategic review by Arthur Andersen. Another recommendation is believed to be that Kwik Save should develop convenience store formats.

Kwik Save declines to comment pending an official announcement.