And Finally…

Diarmuid Gavin eat your shrubs out. Self-styled creative services company BeBrand has taken its branding secateurs to the topiary, cutting the consultancy logo – based on the map symbol for a bridge – into an unsuspecting bit of box hedging. According to BeBrand’s press release, ‘The idea of manipulating nature to reflect one’s craftsmanship and identity is not novel – bonsai artisans have been doing so for over 1000 years. In the spirit of this ancient tradition, [our] innovation allows branding to grow beyond signage, packaging, stationery and the digital domain.’ Time to felt-tip the office spider plant then?