Broadcast design and branding consultancy Kemistry has created the identity, opening titles, idents and styling for the second series of the National Geographic’s quiz show, National Geo-Genius. The channel’s head of on-air Guy Slattery says it is increasingly imperative, as a specialist channel, to convey a strong brand. ‘In this crowded marketplace, we must ensure viewers can find us and remember us,’ he adds. The consultancy was appointed in May following a creative pitch against one other group. Graphics were previously handled by the programme’s maker, Granada.
Music has created a new look that aims to unify the brand, using a monochrome colour palette and a bracket framing device derived from the existing logo that lets imagery
As part of our series on design in 2019, Miraphora Mina, co-founder at design studio MinaLima, looks at what will happen in graphic design over the next 12 months.
Michael Johnson, founder at studio Johnson Banks, discusses whether the new branding, which drops the Mastercard name and keeps only its two overlapping red and yellow circles, will work better
The Pentagram partner created the identities of both Fantastic Beasts films, as well as the overarching brand for the Wizarding World, which encompasses the Harry Potter and Fantastic Beasts franchises.