Broadcast design and…

Broadcast design and branding consultancy Kemistry has created the identity, opening titles, idents and styling for the second series of the National Geographic’s quiz show, National Geo-Genius. The channel’s head of on-air Guy Slattery says it is increasingly imperative, as a specialist channel, to convey a strong brand. ‘In this crowded marketplace, we must ensure viewers can find us and remember us,’ he adds. The consultancy was appointed in May following a creative pitch against one other group. Graphics were previously handled by the programme’s maker, Granada.