Alloy teams up for software launch show

Surrey product design group Alloy and California group Inno Design have created exhibition concepts for an industrial design software launch by Unigraphics Solutions of the US.

Themed as Industrial Design A to Z, the consultancies created concepts representing each letter of the alphabet. Each group has designed 13 products representing a different letter, in order to show the possibilities of designing directly in 3D software.

The letter F, for example, is a fan, designed light-heartedly with adjustable tripod legs, suction cup feet and moving fan head. It is described as “retro-anthropomorphism” by Alloy chairman Gus Desbarats, or “a deliberate mix of visual metaphor”.

The show will be taken around the world following its launch in Sydney this week. It moves to Frankfurt at the end of the month and to Korea in November.