Design Business Association

The jury’s still out on the new Design Business Association marque, lovingly crafted by Coley Porter Bell. But early signs aren’t good. It’s not so much the vortex motif, as the blue and yellow colourway. It failed its first test last week at the association’s AGM, as chief executive Ian Rowland-Hill outlined the DBA’s growth over the years. Everything looked fine on-screen, apart from membership. The palest yellow line used to chart expansion simply didn’t show, leaving the audience to boggle over a trade body with no members. So it’s back to the drawing board then.

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