The jury’s still out on the new Design Business Association marque, lovingly crafted by Coley Porter Bell. But early signs aren’t good. It’s not so much the vortex motif, as the blue and yellow colourway. It failed its first test last week at the association’s AGM, as chief executive Ian Rowland-Hill outlined the DBA’s growth over the years. Everything looked fine on-screen, apart from membership. The palest yellow line used to chart expansion simply didn’t show, leaving the audience to boggle over a trade body with no members. So it’s back to the drawing board then.
Trademarks have been logged for the brand name Internacional Club De Futbol and an associated club crest.
Independent family brewer Badger has undergone a brand redesign, shifting the focus on to their local heritage, with the help of BrandOpus design agency. Founded in 1777, the brewery owned by
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to