Design Ministry unifies travel image

Design Ministry has developed a new corporate identity for exclusive holiday company Scott Dunn, in an effort to create cohesion across the company’s five sections.

Scott Dunn recently added Passage to South America to its portfolio before rebranding it Scott Dunn Latin America. Other sub-brands are Ski, World, Mediterranean and Oceans & Islands.

The new silver identity was launched last week and will be implemented on all stationery, marketing and advertising materials, vehicle liveries and a website.

Design Ministry new business manager Lisa Davidson says it needed to “reflect the quality and superiority of the holidays and consistency among the five product brands.

“Symbols were also used as an extra device to provide synergy between the generic identity and the five brands. The sub-branding communicates the individuality of the products in a consistent yet fun style,” she adds.