ID8 Design Associates

ID8 stands for the verb ‘ideate’ and refers to the act of brainstorming. Created in 1993 by Stuart Balley in Glasgow, ID8 specialises in industrial design.

The philosophy of the company is to create project teams from a network of specialists which effectively allows the company to work across different fields.

At the moment, the company is involved in 3D computer modelling and 3D animation, product interface and interactive design for multimedia kiosks and interactive exhibition systems.

Bailey has a background in physics, but returned to college as a mature student to study product design at Glasgow School of Art. He put together the best elements of two disciplines, combining the scientific approach of problem-solving with an interest in how people use products.

For the Glasgow Collection ID8 has designed an espresso cart for coffee producer Matthew Algie, and the Rotilt ergonomic handle, invented by dentist Glen Heavoner and soon to be used as a tilted handle for Mothercare buggies.