Max Berman studied industrial design at Newcastle and then worked in special effects for a production company in London. The idea of the Snowster originated seven years ago when he couldn’t afford a snowboard. He skateboards and snowboards and decided to make an ad hoc model with a broken road sign. Through Glasgow Opportunities, he met Bruce Wood, who helped him scrape enough money together for a prototype. Made from a single plastic mould, it is a cross between a sledge and a snowboard. It is designed for ‘ungroomed’ snow and can be used wearing normal shoes. Unlike snowboards, which can cost from £500 to £800 for a complete package, Snowster will have a low retail cost (about £30). The idea is to have it manufactured by a toy company and sold in easy access places such as petrol stations, toy shops and catalogue shops. The current prototype is for adults but it could be used by children. Snowster has the backing of Glasgow 1999, Glasgow Opportunities and the Prince’s Trust Scotland.
Despite the Government’s focus on science, creative jobs are far less likely to be automated in the future – so why is the arts faculty being neglected in schools? asks
A survey by recruitment agency Aquent/Vitamin T has found that 96% of creative and marketing professionals will leave a job within five years, citing the main reason as lack of
Production company Noah Media Group is behind the opening titles, animations and on-screen graphics for this year’s World Cup – we speak to art director Kim Teddy about how traditional
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.