The Snowster, invented by Max Berman, is a hybrid between a sledge and a snowboard, used like a snowboard, but with a low retail cost. Similar in design to early prototype snowboards like Sherman Poppen’s Snurfer that appeared in the US in 1965, it is specifically designed for use in ‘ungroomed’ snow, in conditions where a regular sledge would be used. The Royal Bank of Scotland has funded the prototype’s tooling costs and Berman is currently looking for a company to license the product. Imagination for Industry has developed the product through to the prototype stage. The price of a total snowboarding package ranges from £600-£800, but the Snowster will sell for about £30.
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