The Snowster, invented by Max Berman, is a hybrid between a sledge and a snowboard, used like a snowboard, but with a low retail cost. Similar in design to early prototype snowboards like Sherman Poppen’s Snurfer that appeared in the US in 1965, it is specifically designed for use in ‘ungroomed’ snow, in conditions where a regular sledge would be used. The Royal Bank of Scotland has funded the prototype’s tooling costs and Berman is currently looking for a company to license the product. Imagination for Industry has developed the product through to the prototype stage. The price of a total snowboarding package ranges from £600-£800, but the Snowster will sell for about £30.
Despite the Government’s focus on science, creative jobs are far less likely to be automated in the future – so why is the arts faculty being neglected in schools? asks
A survey by recruitment agency Aquent/Vitamin T has found that 96% of creative and marketing professionals will leave a job within five years, citing the main reason as lack of
Production company Noah Media Group is behind the opening titles, animations and on-screen graphics for this year’s World Cup – we speak to art director Kim Teddy about how traditional
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.