The Snowster, invented by Max Berman, is a hybrid between a sledge and a snowboard, used like a snowboard, but with a low retail cost. Similar in design to early prototype snowboards like Sherman Poppen’s Snurfer that appeared in the US in 1965, it is specifically designed for use in ‘ungroomed’ snow, in conditions where a regular sledge would be used. The Royal Bank of Scotland has funded the prototype’s tooling costs and Berman is currently looking for a company to license the product. Imagination for Industry has developed the product through to the prototype stage. The price of a total snowboarding package ranges from £600-£800, but the Snowster will sell for about £30.
The collaborative concept album was creatively directed by Pentagram’s Abbott Miller, with illustrations from Ori Toor and animations by 1983 studio.
Studio Sutherland has given the organisation a “modern, accessible and easily usable” identity that is centred on the arches found in UK churches.
The studio has collaborated with King’s College London on Urban Mind, to allow users to capture their mood in the city over a 14-day period.
Last week Wales’ Future Generations Commissioner suggested a “guaranteed state income”, similar to a universal basic income (UBI), for creatives would help mitigate the effects of the pandemic on their