The Snowster, invented by Max Berman, is a hybrid between a sledge and a snowboard, used like a snowboard, but with a low retail cost. Similar in design to early prototype snowboards like Sherman Poppen’s Snurfer that appeared in the US in 1965, it is specifically designed for use in ‘ungroomed’ snow, in conditions where a regular sledge would be used. The Royal Bank of Scotland has funded the prototype’s tooling costs and Berman is currently looking for a company to license the product. Imagination for Industry has developed the product through to the prototype stage. The price of a total snowboarding package ranges from £600-£800, but the Snowster will sell for about £30.
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to
AGL works with high-profile people such as Kate Middleton and David Cameron to boost their public-speaking and communication skills – its new identity looks to celebrate the beauty of grammar
The app, which allows users to write notes on a smartphone or computer in many different forms, has been given a refined visual identity focused on an updated elephant symbol,